Klara Zlatanov
art director (who writes a bit)
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Northcore

The owner of Northcore lives the brand and he came up with all the ideas for his products because either his friends or himself needed these particular items during one of their adventures. This campaign tells the stories behind the products, and what has inspired them. All the stories, whether told through short text, or images are humorous, making sure that the audience can have a laugh even if they do not know what Northcore is. It is also using Twitter as a platform to connect to the audience and directly interact with them, offering solutions to their problems. 

 

                                                                                                            UNDERGROUND AD

 
Bus stop ad

Bus stop ad

Half page magazine ad

Half page magazine ad

Including the audience on Twitter #CanNorthcoreSolveIt

Including the audience on Twitter #CanNorthcoreSolveIt

twiter - Northcore interrupting peoples tweets about outdoor adventures and offering solutions

twiter - Northcore interrupting peoples tweets about outdoor adventures and offering solutions

6 seconds instagram videos

6 seconds instagram videos

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