Klara Zlatanov
art director (who writes a bit)
AMNESTY.jpg

Amnesty International

UI/UX

 The language in this campaign is disruptive in the hope that these unexpected sentences would attract peoples attention, both the ones who would agree with the primary message and the ones who wouldn't. For some executions there would be a call to action to go to the iWelcome website, and some executions would just be a part of the experiential section of the campaign. 

amnesty1.jpg
Digital billboard in an airport

Digital billboard in an airport

Liquid/Heat activated coffee cups

Liquid/Heat activated coffee cups

Rain/Sunshine activated pavement

Rain/Sunshine activated pavement

Mouse hover activated website banners

Mouse hover activated website banners

Actual stories of refugees on twitter #ImHereBecause

Actual stories of refugees on twitter #ImHereBecause